The Price of Football (Kits)

With the recent debate about the expensive nature of going to see your favourite team play nowadays, I thought it relevant to compare the prices of each Premier League team’s home kit on sale at their official websites. The ‘Price of Football’ argument has been mainly about ticket prices, however, there is no doubt that the argument can be applied to replica kit prices too.

All shirts are home shirts, short sleeve, with no printing.
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Devilishly expensive: a United replica home shirt will put a £60 hole in a fan's pocket.
Devilishly expensive: a United replica home shirt will put a £60 hole in a fan’s pocket.

The cheapest mens replica shirt a fan can buy from a club’s official website is Liverpool’s at £39.99, although this is currently on sale, usual price being £49.99. On the other end of the spectrum, the gong for most expensive replica shirt goes to Manchester United, who’s home kit costs a whopping £60. Women’s home shirts are not much cheaper than men’s, with the cheapest coming from Liverpool (again on sale) at £39.99 and the most expensive belonging to Manchester City, Manchester United and Spurs at £55. In general, Junior kits are cheaper than their adult counterparts, and rightly so, however, until recently, Manchester United were charging a ludicrous £60 for a Junior replica shirt; they have brought it down to a ‘more modest’ £50 though.

It seems that as well as charging a high price for tickets, Premier League teams are charging quite a lot of money for their replica kits too. No wonder why so many fans are disgruntled at the rising price of watching football in England. However, if we were to compare England’s most expensive kits with the kits of European heavyweights, a new story is told.
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(Prices converted from Euros to Pounds using Google Converter)

This 'Authentic' Barcelona shirt will only cost you £90.
This ‘Authentic’ Barcelona shirt will only cost you £90.

Manchester United’s £60 for a home shirt is in-keeping with the prices top European football clubs charge for their shirts (with the exception of Bayern Munich, because, well, Germans do everything right nowadays). Barcelona, for example, charge £65 for both their men and women’s home shirts; compare this to Chelsea, who charge £55 and £50 respectively for their own replicas, and it seems that the prices for the English club’s kits are not too bad at all. Interestingly, all 5 of the European teams covered in this article have ‘Authentic Jerseys’ for sale. These are not replicas, and that is reflected in the average £90 price tag.

 

So, are we right to complain about the price of football? Yes. We have every right to complain when Norwich City’s home kit costs a fan as much as a Bayern Munich home kit would cost. Added to the rising prices of both match and season tickets, the average English Premier League fan is being put out of pocket in every aspect of supporting a team, no wonder it has recently been reported that Bayern Munich are outraged at the price of tickets Arsenal are charging for their up-and-coming Champions League clash.